Market Intelligence Analysis & Research for Market Entry into the APAC Region
- Research,
- Insights,
- Brand Strategy,
- Customer Journey Mapping,
- Market Segmentation,
- Problem Discovery,
- Strategic Planning,
- Go-to-Market Strategy,
- Executive-Level Presentations
The Brief
Bring the Brand to a Bigger Audience
Flourish was approached by the RPM Australia-based regional office to execute a Market Intelligence and Analysis of the existing Coatings market in Asia Pacific as it relates to three segments: Primers, Decorative Paints, Adhesives & Sealants.
The project included a high-level screening of potential partners, manufacturers and the development of a consumer-focussed mapping and insights on the coatings market landscape in 9 Asian markets as well as Hong Kong.
This research served as inputs into a customer journey mapping blueprint, supplemented with Consumer Insights, Personas, Purchasing and Usage Behaviour, Branding & Marketing Opportunities, Route to Market Overview, and an Analysis of Marketing Challenges and Directional Recommendations that included interviews with leading industry professionals and business leaders in the coatings market.
Our Approach
Distilling Key Messages
Working with key partners across the APAC region, Flourish executed a research-based analysis with a forward-looking assessment of all aspects of the market environment, from demand characteristics, industry structure and competitive dynamics to economic, socio-political and regulatory trends. This approach ensured that our recommendations were based on a comprehensive assessment of market conditions.
Services & Deliverables:
- Strategic Market Analysis and Assessment
- Customer Decision-making Process Assessment
- Customer Journey Mapping
- Competitive Benchmarking
- Market segmentation/ opportunity prioritization
- Strategic partner identification and screening
The Execution
For the execution of this project, Flourish conducted a comprehensive market analysis across ten key APAC markets, supported by both qualitative and quantitative research methods. This included interviews with industry experts and consumers, surveys of brand perceptions, and extensive reviews of market data and trends. Our team worked with in-country partners to gather localized insights, ensuring a nuanced understanding of consumer behaviors and market dynamics. These findings were synthesized into detailed customer journey maps and strategic recommendations tailored to each market, guiding RPM's market entry strategy with actionable insights on product positioning, distribution channels, and partnership opportunities.
